La MaMa Experimental Theatre Club (La MaMa E.T.C.) is an Off-Off-Broadway theatre founded in 1961 by Ellen Stewart, African-American theatre director, producer, and fashion designer. Located in Manhattan's East Village, the theatre began in the basement boutique where Stewart sold her fashion designs. Stewart turned the space into a theatre at night, focusing on the work of young playwrights. La MaMa has evolved during its fifty-year history into a world-renowned cultural institution.